College Bound Entrepreneur Program

Summer 2017 July 6 - August 10, 2017
Twin Cities
1931 S 5th Street, Minneapolis, MN 55454
Minneapolis
612-333-4772

Goal
Introduce 20 – 25 African youth about entrepreneurship including the basics of scoping, planning, and executing a business plan.

Who Should Apply?
We are looking for passionate, driven African youth on the path to college. The program is open to all high schoolers, but particular emphasis will be given to sophomores and juniors. The program will be a hands on, experiential learning experience that will prepare students to use an entrepreneurial approach to all their endeavors. They will learn how to structure, analyze, and communicate complex ideas using narrative and numbers. Student teams will compete for the opportunity to get funding for their ideas.

Program Structure

Teams
Teams of four to five students will work closely together to develop a business plan for a pre-selected business concept.

Case Studies
Use real world case studies to illustrate key concepts, issues, and approaches to business challenges. Accompanying activities will provide opportunities to practice important financial and communication techniques.

Field Trips
Students will be given the opportunity to experience and learn business from actual entrepreneurs and other business people. We will emphasize a diverse set of business throughout the program.

Pitch Event
Student teams will pitch their businesses to an esteemed panel of local business leaders. The top teams and students will win resources for their businesses.

Sample Food Businesses
● Cafe
● Food Truck
● Farm
● Packaged Good
● Meal Delivery Service

Program Schedule

Course meeting times will be Tuesday and Thursday from 10am – 2pm. Lunch and snacks will be provided.

July 6 Introductions, Course Expectations, Team Assignments.
July 11 Teams assigned their missions. Q/A session concerning their missions. Case Study: Whole Foods
July 13 Numbers. Activity 1: Collect, analyze, and present data to support the direction of your business. Case Study: Peace Coffee followed by a visit to their corporate offices
July 18 Narrative: Activity 2: Create a pitch deck to sell your idea to a venture capital firm. Use the Sequoia Capital format.
July 20 Who’s your customer? Activity 3: Teams will visit local food business for a few hours each day for a week. They will document and describe the customer segments of the business. Bonus points for interviewing the business owners or management.
July 25 Visit to General Mills. Activity 4: Describe how General Mills differentiates their products from each other and their competitors. Prepare a poster illustrating the difference. Bonus points for diagrammed product images and placement.
July 27 Supply Chain. Visit a farm. Activity 5: Pick an item from your proposed product list and find out where to source the materials, their cost, and the labor time needed to make them.
August 1 Modeling your business. Activity 6: Describe and draw the business models of major food businesses (Whole Foods, Starbucks, Five Guys, Coca-Cola). Use the book, “Business Model Generation” as a guide.
August 3 Visit to Sysco or Asian Foods. Activity 7: How does a food supplier make money? Use what you learned last class to describe visually their business model. Bonus points for understanding who are their customers and how are they acquired?
August 8 Finding your customers. Activity 8: Define your most potentially lucrative customer segment. Draw a picture of their attitudes, beliefs, and desires. Create plan as to how you will acquire these customers. Figure out the cost to acquire this customer.
August 10 Conclusion. Present your business plan. Receive feedback. Develop a plan for completing your work ahead of the pitch event.
September 13 Pitch Event – teams present their business plans to a panel of experts to determine the winners.

Program Manager
Ms. Ayan Abdinur
Ayan is Regional Manager for the African Development Center of Minnesota. Ms. Abdinur works with African communities throughout Minnesota to ensure equitable access to economic and financial opportunities. Ms. Abdinur also plays a key role in establishing new networks beneficial to ADC clients and the organization as a whole.

Serving underrepresented youth navigate the educational system is a cause Ms. Abdinur has been passionately working on for the past 15yrs. She has helped countless students pursue higher education, internships and is now implementing a youth entrepreneurship program with the support of ADC. The youth entrepreneurship project was designed to assist young people to re-define their future goals through the prism of entrepreneurship. It will enable them to pursue their education and to enter into the workforce with a working knowledge of business and enterprise. Such an inventive mindset will create for them greater opportunities and success in the future.

Ms. Abdinur was raised in Rochester, MN and educated at Minnesota State University, Mankato. Ms. Abdinur enjoys travel, spending time with family, and increasing the financial literacy of Minnesotans of African descent.

Main Instructor
Dr. Mahad Ibrahim
Mahad leads teams and drives cutting-edge products and programs from concept to fruition, with a keen eye for business strategy, research, and human-centered design. He has led more than five large-scale global product design, media production, and strategy efforts for both public and private outfits, including Microsoft, UNICEF, The World Bank, the Government of Qatar, and the Clinton Health Access Initiative.
Mahad thrives while merging the technical and creative, bringing structure to unstructured ideas and processes, and communicating these ideas to broad audiences. He works with senior leadership to help them embrace change, whether digital or process-based. He propels his teams with the creative and strategic thinking needed to create next-generation user experiences. Most recently, Mahad spearheaded US government-funded work in West Africa to enhance real-time data processes during the Ebola epidemic.
At the core of Mahad’s strengths are extensive expertise in innovation and human-centered design methodologies, data and information science, and all elements of the product development lifecycle. His analytical prowess is complemented by an interest in and natural ability for creative endeavors. Mahad has produced two documentary films, designed created a photography book, and produced dozens of animations, PSAs, interactive websites, and many other storytelling products. As a Fulbright scholar, he examined the policy, market, and technical mechanisms that political institutions used to shape and control the use of the internet in Egypt. Mahad is an engaging speaker and teacher who has presented in forums large and small on four continents. He has been quoted in the New York Times and Washington Post. He received his Ph.D. and Master’s degrees from the University of California, Berkeley and his Bachelor’s degree from Cornell University.

Download A Fillable Application Form (WORD DOC)

Please return the entire completed Application Form to:
African Development Center,
1931 S 5th Street, Minneapolis, MN 5545 or

Email it to: aabdinur@adcminnesota.org